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Yvon Chouinard

Let My People Go Surfing

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The wonderfully updated, expanded and revised 10th anniversary edition of a modern business classic. 

Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the endurance and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. 

This is the story of a man who brought good ethically attuned practices, as well as having grand adventures, into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing, is truly an encouragement for us all.


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