Marketing strategist Ryan Holiday reveals how a classic work - a Perennial Seller - is made and marketed.
We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark. We live in a world where Hollywood movies are written off after a weekend or Silicon Valley start-ups are considered to have failed if they don't go viral? Ryan Holiday suggests there are products that exist in every creative industry that are timeless, dependable resources and unsung money-makers, increasing in value over time and outlasting and outstretching the competition.
This is the concept of the Perennial Seller. Holiday demonstrates to us that creating a classic doesn't have to be a just a matter of luck. He takes us back to the first principles of the models and thinking that underscore the creation of something that will last a lifetime. Holiday has interviewed some of the world's greatest entrepreneurs and creatives. Grounded in a deep study of the classics from every genre, the book shares a mindset and approach we can all adopt to create and market a classic work. Whether you have a book or a business, a song or the next great screenplay, Holiday reveals the recipe for perennial success.