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Katy Milkman

How to Change

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How to Change is a powerful, groundbreaking blueprint to help you - and anyone you manage, teach or coach - to achieve personal and professional goals, from the master of human nature and behaviour change and Choiceology podcast host Professor Katy Milkman. 

Katy Milkman has devoted her career to the study of behaviour change. An engineer by training, she approaches all challenges as problems to be solved. With this mind-set she has drilled into the roadblocks that prevent us from achieving our goals and breaking unwanted behaviours. The key to lasting change is to get your strategy right.

In How to Change Milkman identifies seven human impulses that commonly sabotage our attempts to make positive personal and professional change. Then instead of getting you to do battle with these impulses she shows you how to harness them and use these as driving forces to help instil new, positive behaviours. 

Drawing from her own original research, using engaging case studies and practical tools throughout to help you put her ideas into action, Milkman reveals an inspiring path that can take you from where you are today to where you want to be.

Softcover.

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